Level 1 - Focus on fixing problems and meeting services objectives and leaving all business development tasks to sales. Level 2 - When the client mentions potential opportunities, communicate these opportunities to sales. Level 3 - Actively look and listen for client opportunities, qualify the client need, then pass them on to sales. Level 4 - Actively look, listen, and research opportunities, qualify the need, and work with sales to develop proposals. Level 5 - Actively look, listen, and research customer opportunities, qualify the need, develop the proposal, and present it to the client.
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